What Are the Goals and Objectives of Logistics Management?

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All third party logistics companies worth their salt will need to have a clear set of goals and objectives. These will need to address the logistics industry as a whole as well as influence different departments, employees, customers, or marketing efforts, separately. To that end, we will look at each to create a clearer picture for every logistics organization out there looking to improve. 

What Are the Goals of Logistics?

For any given supply chain to be effective, it is imperative that third-party logistics businesses meet several internal logistics goals and objectives. These business goals include:

  • Increasing Efficiency
  • Rapid Response
  • Fewer Unexpected Events
  • Minimum Inventory
  • Reduced Transportation and Logistics Cost
  • Quality Improvement

Increased Efficiency

Increasing efficiency for both inbound and outbound logistics and transportation should always be a top priority for every logistics organization. To do so, they will need to develop cost-effective transportation rates while, at the same time, reducing overhead, cost-per-order processing, and inventory. By working closely with a transportation provider, warehouse operations like processes, layout, and flow can be improved significantly. 

To increase efficiency, consider having the vendor perform value-added services like packaging or quality inspections. This will help catch any errors at the source. Likewise, form a two-way carrier relation with them to share best practices, trends, and opportunities.  

Rapid Response

Similar to efficiency, customer satisfaction plays a crucial role in the overall success of a logistics company. To satisfy your customer service goals promptly, consider a rapid response approach. Thanks to today’s technology, you can now postpone many logistics operations to the last possible moment.

This means that you can eliminate excessive inventories that were usually stockpiled in anticipation of customer requirements. You will also be able to shift your operational emphasis from an anticipatory posture and move toward responding to customer requirements based on a delivery-to-delivery basis. 

Fewer Unexpected Events

Unexpected events can happen with every aspect of logistic operations. An unexpected disruption during manufacturing, goods arriving damaged at their final destination, delays with the customer order receipt, or wrong delivery, can all result in wasted time and resources.  

Traditionally, these unforeseen events were addressed by establishing safety stocks of inventory or by using a high-cost transport mode. More recently, these have been replaced with sophisticated software, capable of achieving a positive logistics systems control. Depending on how much a company manages to minimize these events, its logistical productivity will also stand to improve. It is, therefore, in everyone’s best interest to keep any unforeseen circumstances at a minimum. 

Minimum Inventory

While on the topic of minimums and unexpected events, inventory management is critical. In the end, aiming to keep these events at a minimum will also involve asset commitment and relative turn velocity. This turn velocity translates to the rate of inventory usage over a given period of time. Inventory availability and high turnover rates indicate that your stocks are used effectively. 

The objective of reducing inventory deployment to the lowest possible levels also works to satisfy customers and lower the total logistics cost. The concept of Zero Inventory has been gaining some traction in recent years as managers seek to reduce inventory deployment. This type of approach will have some definite benefits. When inventories are reduced to their lowest-possible levels, various operational defects and inefficiencies also start to show themselves. 

That said, having an inventory does provide some benefits of its own. When it comes to economies of scale, particularly in manufacturing or procurement, inventories can generate ROI. In any case, the objective is to reduce the inventory to the lowest possible level, while also achieving the desired operational objectives. 

Reduced Transportation Cost

One of the major costs associated with logistics is transportation. Lowering the cost of transportation requires movement consolidation. It’s important to remember that transportation costs are directly influenced by the type of product being shipped, the size of the shipment, and the distance. 

Many logistics systems that provide premium, high-quality service often depend on high-speed, small-shipment transportation. This typically comes at a cost. As a general rule, the larger the shipment, and the longer the distance, the lower the transportation cost per unit. Therefore, having software capable of grouping small shipments for consolidated movement is ideal.  

Quality Improvement

Another goal that needs to be taken seriously is long-term quality improvement, increasing sales and boosting customer satisfaction. In fact, total quality management (TQM) has become a major trend throughout the business landscape. If a product becomes defective for whatever reason or if service promises are not kept, there’s nothing much that can be done about it from a logistics perspective. 

Once expended, logistics costs cannot be reversed. And when quality fails, the logistical performance will almost always need to be repeated or reversed. As such, logistics will need to perform to high-quality standards. The problem arises when logistical operations are carried out around the clock and across vast geographical areas. It’s particularly difficult to maintain a zero-defect performance in this type of scenario. In addition, much of the work will be carried out outside of a supervisor’s vision. 

Everybody knows that it’s far more costly to rework a customer order as a result of an incorrect shipment or in-transit product damages than to get it right the first time. 


These are, in large, the main goals and objectives every logistics organization should look to achieve. It is for this reason why they should also look to adopt a transportation management software (TMS) and freight management that will best suit their needs. 

As we said before, it’s also beneficial to work with expert trucking companies capable of offering you that software, as well as all other services that will help you achieve your goals more quickly and effectively. Rather than having to deal with everything yourself, you can rely on your logistics partner to share the load, exchange ideas and best practices, and help you optimize your processes for mutual success. 

With Logistics Titans, you will have access to the best software on the market as well as a team to match. Our TMS will not only provide you with everything you need in terms of features and benefits, but it’s also free of charge. Contact us today for more information!

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